Author Avatar

by Eric Wedemeyer

March 01 2018

Join us at FCC at Roppongi Hills Club on Thursday, March 1, for a presentation and discussion by top brand strategy consultant Eric Wedemeyer on how B2B companies can confront growing complexity using a powerful tool they may have forgotten they have: their corporate brands.

  • Date March 1st, 2018
  • Time Doors open at 6:30 PM, event starts at 7:00 PM
  • Venue Roppongi Hills Club
  • Address 51 fl. Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6151
  • Fee Non member fee: JPY 8,000, Member fee: JPY 6,000

There’s a common thread to all of the technological and management changes sweeping the B2B world. Business is getting more complex… to the point of chaos, sometimes. If only there were a champion on the side of simplicity that would help companies cope.

That’s where brands come in. Simplicity is what they’re all about. And everyone has a brand – it’s just a matter of knowing how to put it to work solving real-world business problems.

In his work with Tactus Partners, Eric Wedemeyer has been helping B2B companies deploy their brands in managing four key areas of growing complexity:

  1. Positioning: standing out in a more crowded marketplace
  2. Implementing strategy: staying on-track while the ground moves under you
  3. Internal motivation: inspiring an increasingly diverse workforce
  4. Activating customers: selling into a complex purchasing process

In this presentation he will look at each of these areas, sharing insights and examples of how well-managed brands can make bring simplicity and focus, and also how brand work can fall short of expectations (it happens).

Complexity isn’t going away. Don’t miss this chance to find out how B2B companies are transforming this challenge into competitive advantage.

About the speaker

Eric Wedemeyer has worked in the communications and strategy fields in Japan for over 30 years, first in publishing and creative and then as a marketing and brand strategist working with leading global brands, including BMW, Red Bull, Remy Martin, Canon and Aussie Beef. In 2010, he founded Tactus, a brand strategy and communications consultancy serving international and Japanese businesses.