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by Ted Katagi

September 20 2017

Ted Katagi will lead a discussion aimed at providing insights on Marketing Strategy, Digital Marketing, and Consumer Behavior. Ted will be drawing on his experience as a Chief Marketing Officer at companies such as Vodafone, Verizon, and J-Phone as well as his experience as a top-rated Faculty Member at Graduate Business Schools in Japan (Globis, NUCB, and Tsukuba) His turnaround at J-Phone was the subject of a Harvard Case Study taught to all first year Harvard MBA students. Learn straight from the source the secret methods used to turn a barely surviving number four player in Telecom into the number two player in two years. Ted will also give some insights on Digital Marketing and Consumer Behavior from the best of his teaching materials

Location: Roppongi Hills Club

Entrance fee: 8,000 JPY non-member, 6,000 JPY member

Time: 18.30 to 22.00